About

Reel-In Robotics was founded in 2022 to revolutionize the warehousing automation industry through innovative, cost-effective solutions. The company was built upon over a decade of research conducted at the University of Waterloo, leading to the development of its flagship product, CableBot. CableBot is a patented, cable-driven Automated Storage and Retrieval System (AS/RS) that promises faster operation, lower cost compared to conventional alternatives, and the unique ability to retrofit existing warehouse infrastructure.  With a focus on addressing the significant demand for cost effective, adaptable warehousing solutions, Reel-In Robotics is well-positioned to disrupt the multi-billion dollar warehousing automation industry.

Project

Reel-In Robotics’ CableBot technology is currently at the pre-production stage (TRL 8) and they have successfully completed the evaluation phase, during which prototypes were deployed and tested. Reel-In Robotics are currently refining the system for real-world deployment and will use support from the Development and Commercialization Program to access the Vineland dev site to further refine the robots’ operation.  Vineland’s infrastructure and research environment provide a controlled yet realistic setting to evaluate the performance of the integrated solution under operational conditions.  Vineland will also provide Reel-In Robotics with stakeholder engagement which will be important to the commercial success of the product.

Impact & Outcomes

The proposed project will result in several tangible outcomes that demonstrate the feasibility, functionality, and market readiness of Reel-In Robotics’ high-density racking system integrated with Crate CableBot technology.  The support from the Development and Commercialization Program will allow Reel-In Robotics to advance their solution towards commercialization.  Reel-In Robotics estimates that they will realize $5 million in sales by 2027 and create up to 15 new positions to support the anticipated growth.