About

PaymentEvolution is a Canadian leader in cloud-based payroll, benefits, and human resource solutions, serving over 20,000 small and medium-sized businesses with many of their clients in the construction sector. With a platform focused on simplicity, compliance, and integration, PaymentEvolution helps businesses streamline payroll processing, manage employee benefits, and ensure HR compliance—all through a secure digital environment.

Project

This project will deliver comprehensive, AI-driven marketing training to PaymentEvolution’s staff with support from the Future Ready Program. The project objective is to equip team members with hands-on skills in generative AI applications, search engine optimization (SEO), paid digital advertising, social media strategy, web analytics, and audience segmentation. The training will emphasize practical use cases—demonstrating how AI can streamline day-to-day marketing tasks such as content creation, campaign development, data analysis, and person

Impact & Outcomes

A successful project will result in a digitally fluent marketing team capable of leveraging AI tools to improve efficiency and drive growth. Tangible deliverables include: A fully trained team across marketing and operations (4 fully trained marketers that can use AI); AI marketing toolkit and process documentation (long-term knowledge base); and higher-performing digital campaigns and measurable ROI improvements.  These improvement will help PaymentEvolution increase revenues by 20% and employ an additional 4-6 new high-value roles.